Part of a smiling woman with long, wavy hair, standing on a waterfront promenade with a metal railing, water, and a distant city skyline with lights in the background.

I’m a Freelance Creative Strategy Director with a penchant for taking the spark of your idea and building a whole world around it.

I shape brands, content, campaigns, programs, and experiences from early idea through execution, bringing together the strategy, creative direction, and systems that leaves a mark. Ten years creating around the globe with lululemon, Arc’teryx, the United Nations Foundation, Vancity, and more.

Currently booking Winter 2026/2027 projects, email savannahmthornton@gmail.com.

A woman in gray patterned jumpsuit and sunglasses stands and leans against a silver trailer with a large purple 'LOVE YOUR BRAIN' graphic and a list of city names
The storefront of a boutique Lululemon store with large windows displaying mannequins dressed in yoga apparel. The store's sign and logo are visible above the entrance, with the words 'boutique Lululemon'. The windows have posters with quotes about yoga and life, featuring images of diverse smiling individuals. Two cars are parked in front of the store, and a small tree partially obscures the view.
A collage of images featuring people practicing yoga and meditation in various settings, artwork, and promotional material for yoga practice.
Flat lay of multiple sheets of free printout worksheets with the word 'morning' printed on top, arranged on a reddish-orange surface with a glass in the center holding several black markers.

Who I Work With

Corporate Teams | The creative ace up your sleeve.

I step in as a creative partner to shape new initiatives, lead special projects, and connect the dots between strategy, operations, and execution. With 10+ years of corporate experience, I bring the know-how to get sh*t done inside a big organization, AND the capacity, fresh perspective, creative thinking, and obsessive attention to detail of an outsider.

Founders + Small Businesses | Your fractional creative partner.

Sleeves rolled up, I help build or refine the foundational strategies, signature details, and practical plans that makes your brand feel distinctive, cohesive, and resonant. From positioning and core messaging to content pillars, email flows, launch events, and core messaging, I create the foundations your business needs to grow…without the overhead of a full-time creative time.

Arc'teryx logo in white text
Lululemon logo and brand name in white text
United Nations Foundation logo with text and laurel branch.
Logo for Eminence Organic Skin Care, Hungary, established in 1958.
Vancity logo in white text
Group of people having a picnic outdoors in a park with tall modern buildings in the background during sunset, some standing and others sitting on cushions.

What I Do

I’m as at home in the budget spreadsheet as I am choosing the paper stock. I design and build the brands, programs, creative, copy and experiences that connect ideas and businesses with the people they’re for, in ways that are sustainable and built into how the business actually runs.

  • Brand Development: positioning, messaging and brand books.

  • Programs and Experiences: concept, look and feel, and the details people remember.

  • Content Strategy: content pillars, calendaring, story connecting, and launch content.

  • Guest Experience: refined, operationalized and built into how your team works every day, informed by a perspective of unreasonable hospitality.

  • Communications: customer, participant, stakeholder, and internal messaging flows.

  • Creative Operations: budgets, workflows and the systems that make good work stick.

  • Fractional creative strategy direction: ongoing senior creative leadership, without the full-time hire.

Group of climbers ascending a steep rocky mountain with a forested landscape and a body of water in the background.
A woman sitting on the floor with a coffee cup nearby, reading a book and touching her ear.

How I Work

I work fractionally and largely asynchronously, from focused strategic projects to ongoing creative leadership. I create in service of the human experience, obsessing over the details and infusing work (now, more than ever) with qualities that facilitate connection to self, each other, and the land.

Depending on the project, I bring in an A-team of trusted designers, photographers, instructional designers, and facilitators who I’ve worked with closely as trusted partners over the past 10+ years

Most importantly, I am a new mother, and I unapologetically bring the fierceness, efficiency, playfulness, vulnerability, and sharpened creative perspective that has been shaped by this new identity into every project I work on.

Get in Touch